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NA TIONAL BL UEP RINT F OR BEHA V IOURAL INSIGHTS IN HEALTH
MAINS TREAMING BEHA V IOURAL SCIENCE F OR BET TER HEALTH

The six priority areas are central to establishing a comprehensive and sustainable
framework for mainstreaming BI into Malaysia’s health policies and practices. Policy and
practice ensure that BI becomes a foundation of national health strategies, aligning with
global standards and national priorities. Capacity building strengthens the workforce
across all levels, empowering stakeholders to implement BI effectively on a larger scale.
Research and intervention drive evidence-based innovation to address complex health
challenges tailored to the Malaysian context. Monitoring, evaluation and learning ensure
systematic assessment and refinement, enabling data-driven decision-making and
accountability. Consultation and advisory facilitate expert guidance and inter-agency
alignment, ensuring consistency and credibility. Collaboration and advocacy promote a
whole-of-government and whole-of-society approach, fostering partnerships that amplify
impact and drive collective action. These areas together form a comprehensive and strategic
NBBI, ensuring that BI contributes meaningfully to the health and well-being of the Malaysian
population.

Policy and practice
1. Review existing national health policies to identify gaps and opportunities
for integrating BI.

2. Review existing health programs to identify areas where BI can
enhance effectiveness and uptake.

3. Develop toolkits or resources that offer practical guidance on integrating
BI into various aspects of health policy design, implementation, and
enforcement.

Capacity building

1. Develop and deliver BI training packages tailored to diverse needs of
professionals involved in health-related policies and practices, to
enhance competencies and capabilities in applying BI.

2. Organise specialised seminars, webinars and professional development
sessions focused on emerging trends and innovations in the application
of BI.

3. Incorporate BI training modules into relevant educational curricula
and learning platforms.

Research and interventions
1. Define key research priority areas or areas for improvement in BI for
health, aligning with national health goals and emerging public health
needs.

2. Conduct research on behaviour mapping, behavioural diagnosis, and
behaviourally informed interventions, using a participatory approach.

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