Page 36 - Buku_Utama_ANMS_21122021_compressed

NA TIONAL BL UEP RINT F OR BEHA V IOURAL INSIGHTS IN HEALTH
MAINS TREAMING BEHA V IOURAL SCIENCE F OR BET TER HEALTH

Clinical and Disease Management: Effective disease and
clinical management require patients to adhere to treatment
regimens, medications, and lifestyle modifications. Equally
important are healthcare worker behaviours, such as appropriate
prescribing, timely referrals, and effective communication,
which play a critical role in ensuring successful health
outcomes. However, non-adherence remains a pervasive issue
in healthcare, leading to poorer health outcomes, increased
healthcare costs, and higher rates of hospitalisation.

BI provides critical insights into understanding patient
behaviours, decision-making processes, and factors influencing adherence. This understanding
allows for tailored interventions that enhance patient engagement, improve adherence rates,
and optimise clinical outcomes (22).

Health Service Delivery: Optimal health service delivery
involves ensuring access to timely, equitable, and patient-
centred care. However, healthcare systems often struggle with
inefficiencies, disparities in access, and varying levels of patient
engagement. BI can help redesign healthcare delivery models
by identifying patient preferences, decision biases, and barriers
to accessing care. Integrating these insights, policymakers and
healthcare providers can design interventions that enhance
patient satisfaction, improve healthcare outcomes, and
optimise resource allocation (23).

Incorporating BI across these three areas of health is essential to overcoming the complex
challenges in healthcare delivery. Addressing behavioural factors and leveraging insights into
human decision-making, healthcare systems can improve health outcomes, enhance patient
experiences, and achieve more efficient use of resources.

ipsum

Page | 25