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NA TIONAL BL UEP RINT F OR BEHA V IOURAL INSIGHTS IN HEALTH
MAINS TREAMING BEHA V IOURAL SCIENCE F OR BET TER HEALTH

This NBBI recommends the BI approach across the three health areas encompassing preventive
health, disease and clinical management, and health service delivery.

Preventive
Health

BI in
Health
Clinical
and Health
Disease Service
Management Delivery

Figure 4: The three health areas for behavioural insights for health

Addressing behavioural factors and leveraging insights into human
decision-making, healthcare systems can improve health outcomes,
enhance patient experiences, and achieve more efficient use of resources.

Preventive Health: Preventive health strategies aim to reduce
the incidence and impact of diseases by enabling behaviours
that support overall health and well-being. These strategies
address a wide range of issues, including healthy lifestyle
component, and other factors that influence quality of life.
Despite the known benefits of preventive measures, such as
reducing the burden of chronic diseases and improving population
health, uptake and sustained adherence to these behaviours
often face significant barriers.

Behavioural science examines the interplay of psychological,
social, and environmental factors that influence the adoption of desired behaviours.
Leveraging BI, these approaches can address challenges such as lack of motivation,
competing priorities, and behavioural biases that hinder individuals from making healthier
choices. As a result, BI not only mitigates barriers but also creates supportive environments
that enable sustained improvements in health and well-being.

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