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The Six Priority Areas for

Mainstreaming Behavioural Insights

for Health

1 2

POLICY & PRACTICE CAPACITY BUILDING
To strengthen the integration of BI into To create a well-informed, skilled
Malaysia's health policies and programs, workforce capable of leveraging BI to
ultimately leading to improved health design and implement health interventions
outcomes and a more efficient health that are more effective, sustainable, and
ecosystem. tailored to the needs of the population.

3 4

RESEARCH & INTERVENTION MONITORING, EVALUATION
& LEARNING
To focus research efforts, gain a deeper
understanding of health-related To create a structured approach for
behaviours, and implement monitoring, evaluating and learning
evidence-based interventions to ensuring continuous improvement and
improve health outcomes in Malaysia. effective implementation in the
Malaysian health context.

5 6

CONSULTATION & ADVISORY COLLABORATION & ADVOCACY

To provide comprehensive support, To enhance knowledge sharing, foster
expert guidance for stakeholders collaboration, and build a strong
involved in health-related policies and community of practice for BI in the
practices in Malaysia, ensuring the health sector in Malaysia, leading to
successful integration and application of more effective and inclusive health
BI. policies and practices.

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