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NA TIONAL BL UEP RINT F OR BEHA V IOURAL INSIGHTS IN HEALTH
MAINS TREAMING BEHA V IOURAL SCIENCE F OR BET TER HEALTH

At the heart of the map are individuals and families, reflecting that health begins at the
personal level. Surrounding this includes community and population, emphasising the
broader social contexts and collective responsibilities for health. At the middle layer, are the
healthcare providers, academic and research institutes, and health organisations, all of
which are critical for implementing and supporting health interventions. These stakeholders
play direct roles in shaping health behaviours and outcomes. The outermost layer
represents sectors that indirectly, but significantly influence health, including:

i Agriculture and food industry: Impact nutrition and food security.

ii Education sector: Shapes health literacy and behaviours.

iii Transportation and urban planning: Affects accessibility and environmental health.

iv Finance and economics: Enables resource allocation for healthcare.

v Housing and infrastructure: Provides safe and health-promoting living environments.

vi Environmental agencies: Ensures clean air, water, and ecosystems.

Technology and telecommunications: Facilitates health communication and
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innovation.

viii Media and communication: Drives health awareness and advocacy.

Community organisations and private sector: Foster partnerships and community-
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level initiatives.

This stakeholder map serves as a roadmap for using behavioural science to understand
and address health challenges through a holistic and integrated approach, recognising the
importance of collective action across various domains. In particular, the stakeholder map
serves to:

Guide policymaking: By identifying the stakeholders, decision-makers can create
comprehensive strategies that involve all relevant sectors.

Promote collaboration: Encourages partnerships among sectors to maximise impact.

Highlight interdependence: Demonstrates how systemic factors interplay to influence
health outcomes.

Inform interventions: Helps design targeted and sustainable health initiatives by engaging
appropriate stakeholders.

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