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NA TIONAL BL UEP RINT F OR BEHA V IOURAL INSIGHTS IN HEALTH
MAINS TREAMING BEHA V IOURAL SCIENCE F OR BET TER HEALTH

The Ministry of Health (MOH) Malaysia established the
Behavioural Insights Unit on September 6, 2022 to
demonstrate its commitment to enhancing the application
of behavioural science in health. This unit aims to
strengthen the integration of behavioural science into
policy-making, ensuring that health policies are informed
by an evidence-based understanding of human behaviour.
The Unit ultimately aims to become the Behavioural Insights Centre of Excellence for Health
in Malaysia, facilitating the application of behavioural insights based on scientific evidence to
formulate behaviourally informed health policies and practices.

The BI Unit typically operates as a focal point for the MOH, delivering strategic guidance,
technical assistance, knowledge sharing, capacity building and developing partnerships to
further behavioural science for better health.

Mainstreaming BI through strategic leadership and governing on BI at the national
level, developing strategic plans, establishing structural and operational frameworks,
and building functional units for BI

Providing capacity building in BI for organisations and stakeholders through training,
development of learning modules and guiding tools

Providing technical assistance on BI to other organisations and stakeholders through
consultations and facilitating BI knowledge sharing through a community of practice

Forming collaborations and partnerships, both locally and internationally, to build
competency in BI and developing joint initiatives with other BI experts

Developing BI pilot projects for organisations and stakeholders interested in using BI
for policies and programs

The BI Unit is proactive in conducting training for a diverse group of health officers at
various levels within the Ministry of Health Malaysia. This includes individuals from different
divisions at the headquarters, state health departments, and district health offices. The
objective of this initiative is to empower health officers with the knowledge and skills necessary
to integrate behavioural insights into their respective roles. Extending training to officers at
various organisational levels, the BI Unit aims to mainstream behavioural science within the
Ministry of Health's initiatives, fostering a collaborative and informed approach to health
across different administrative tiers.

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