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This recognition underscores Malaysia's commitment to using
behavioural science to address public health challenges. By
establishing a dedicated Behavioural Insights Unit, Malaysia
integrates global best practices with local expertise to develop
effective, contextually relevant solutions. The report highlights
the country's progress and its role as a model for leveraging
behavioural science to improve health outcomes.
THE BEHAVIOURAL INSIGHTS UNIT
MINISTRY OF HEALTH MALAYSIA
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