Page 27 - Buku_Utama_ANMS_21122021_compressed

NA TIONAL BL UEP RINT F OR BEHA V IOURAL INSIGHTS IN HEALTH
MAINS TREAMING BEHA V IOURAL SCIENCE F OR BET TER HEALTH

Malaysia delivered a keynote address at the seventy-
The potential of the BI approach for fifth World Health Assembly in May 2022, highlighting
health contributes to the the vital role of behavioural science in the country's
Sustainable Development Goal response to the COVID-19 pandemic. Consequently,
number three: ensuring good the Ministry of Health established a national BI function
health and well-being for all at all in September 2022, recognising behavioural science as
ages. Additionally, BI aligns with the key defence mechanism for Malaysia's health
the vision for health articulated in system. This establishment became a cornerstone of
the Health White Paper and the the Behavioural Insights (BI) Unit under the Ministry of
Agenda Nasional Malaysia Sihat. Health Malaysia. Malaysia then proposed a resolution
called Behavioural Sciences for Better Health, which
received unanimous support from all WHO Member
States at the Seventy-sixth World Health Assembly in May 2023. Consequently, the BI Unit in
Malaysia now leads efforts in providing strategic guidance, technical support, knowledge sharing,
capacity building, and partnership development for behavioural science within the Ministry of
Health.

The application of BI in the public sector, initially introduced under the Twelfth Malaysia Plan
(2021–2025), has been further strengthened in the Thirteenth Malaysia Plan (2026–2030) as
a strategic tool to improve policy design and service delivery. RMK13 recognises BI as a
means to promote better decision-making among the public, enhance programme effectiveness,
and support people-centric governance. In the health sector, BI continues to play a vital role
in advancing Sustainable Development Goal number three: ensuring good health and
well-being for all at all ages (19). Additionally, BI aligns with the vision for health articulated in
the Health White Paper and the Agenda Nasional Malaysia Sihat (20).

13 Malaysia
th
Plan

WHO SDG3: Ensuring
Resolution on good health and Health
Behavioural White
Sciences for well-being for all Paper
Better Health at all ages

Agenda Nasional
Malaysia Sihat

Figure 2: Strategic Foundation for National Blueprint for Behavioural Insights in Health

Page | 16