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Every public health programme
ultimately depends on people.
From vaccination and screening to disease
prevention and healthier lifestyles, the success of
public health initiatives relies on the participation of
individuals and communities.
Applying insights from behavioural science allows
programmes to better address real-world barriers
and motivations, helping public health interventions
become more responsive, accessible, and effective.
Dr Ismuni bin Bohari
Deputy Director General of Health Malaysia
(Public Health)
