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The success of a health

system is measured not only

by services delivered, but by
lives improved.

Health outcomes are influenced not just by
robust policies and healthcare services, but

also by individuals' perceptions of risk, their
decision-making processes, and their

commitment to maintaining healthier
lifestyles. By incorporating behavioral
sciences into program design,
communication strategies, and service

delivery, we are able to enhance its efforts to
promote healthier choices and improve the

overall health of the population.

This book traces on the journey of
integrating behavioral approaches into

health practices. It serves as a foundation for
continued advancement toward more

effective, people-centered health outcomes
for all Malaysians.

Datuk Dr. Mahathar Abd. Wahab
Director General of Health Malaysia