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Good policy begins with
good evidence.

Behavioural science has become an increasingly

important field in health research, offering valuable
insights into how individuals interact with health

systems and respond to policies and interventions.

This publication reflects the Ministry’s efforts to
strengthen the evidence base for behavioural

component in health and highlights the growing role
of research in informing more effective and people-

centred policies.

Datuk Dr Nor Fariza binti Ngah
Deputy Director General of Health Malaysia
(Research & Technical Support)