Page 10 - Buku_Utama_ANMS_21122021_compressed

Understanding human behaviour is
U n d e r s t a n d i n g h u m a n b e h a v i o u r i s
not simply common sense; it is a
n o t s i m p l y c o m m o n s e n s e ; i t i s a
sciences.
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Health landscapes today are guided not only by
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disease, but by how people think, decide, and act in
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their daily lives. Investing in behavioural sciences is
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t h e r e f o r e e s s e n t i a l , a s i t e q u i p s u s w i t h t h e t o o l s t o
therefore essential, as it equips us with the tools to
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better understand these human dimensions and to
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translate insights into impactful, practical solutions
t r a n s l a t e i n s i g h t s i n t o i m p a c t f u l , p r a c t i c a l s o l u t i o n s
t h a t i m p r o v e h e a l t h o u t c o m e s f o r a l l .
that improve health outcomes for all.
T h r o u g h r e s e a r c h a n d c o l l a b o r a t i o n , I n s t i t u t e f o r
Through research and collaboration, Institute for
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Health Behavioural Research continues to support
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the Ministry in strengthening the application of
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behavioural science within health policy and
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p r o g r a m m e s .
D r . M a n i m a r a n K r i s h n a n
Dr. Manimaran Krishnan
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