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h
W y
Why

B
V
A
H
E
BEHAVIOURAL
A
U
R
I
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S I E N C E
C
SCIENCEmatters?matters?
Knowledge and awareness are essential but often do not
lead to sustained action which leads to behavioural gap.
Behavioral sciences bridge this gap by exploring the
cognitive, social, and environmental influences on decisions
and habits, offering insights for creating evidence-based
interventions that promote lasting behavior change.