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NA TIONAL BL UEP RINT F OR BEHA V IOURAL INSIGHTS IN HEALTH
MAINS TREAMING BEHA V IOURAL SCIENCE F OR BET TER HEALTH

Furthermore, BI-informed policies tend to be more cost-effective and versatile than traditional
approaches (17). They can function as standalone instruments or to complement traditional
policy tools, such as regulations and incentives. This flexibility allows policymakers to
design more tailored interventions that address specific health challenges while making
efficient use of limited resources (18). Focusing on the psychological, social, and environmental
drivers of behaviour, BI approaches can more effectively bridge the gap between policy
design and actual human behaviour change than traditional methods, which often rely heavily
on economic incentives and penalties.

The BI approach offers a distinct and innovative
Engaging stakeholders, including framework for shaping health policies and practices.
the target populations in Recognising the complexity of human behaviour and
co-creating solutions ensures the contextual factors that influence decision-making,
that participatory approaches BI approaches provide more people-centric, context-
tailor interventions to real world dependent, and cost-effective solutions. A crucial
needs and preferences, foster a element in achieving these people-centric outcomes is
sense of ownership and integrating participatory approaches, where individuals
enhance their relevance. and communities are actively engaged in designing,
implementing, and evaluating interventions.

Engaging stakeholders, including the target populations in co-creating solutions ensures
that participatory approaches tailor interventions to real world needs and preferences,
foster a sense of ownership and enhance their relevance. When combined with BI evidence
and theory, these strategies not only leverage behavioural insights but also empower
communities to identify barriers and collaboratively develop practical solutions to overcome
them. Additionally, aligning participatory methods with structural and environmental changes
enhances the overall impact, fostering more effective and sustainable behaviour change
and improved health outcomes (8).

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