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NA TIONAL BL UEP RINT F OR BEHA V IOURAL INSIGHTS IN HEALTH
MAINS TREAMING BEHA V IOURAL SCIENCE F OR BET TER HEALTH

The application of BI has gradually influenced policy-making worldwide by integrating
findings from psychology and behavioural economics to design more effective public
policies. These insights aim to account for the actual behaviour of individuals, community
and organisations, moving beyond reliance on traditional assumptions about human
behaviour.
Over the past two decades, BI has been increasingly used in
Over the past two decades, countries around the world. In some countries, BI has been
BI has been increasingly institutionalised within government policy-making, like in UK,
used in countries around the Australia, Japan, US and some countries in Europe,
world. demonstrating their effectiveness in areas like tax collection
and health warnings on cigarette packages. Governments
are leveraging BI to encourage compliance, enhance public
and business interactions, and promote social and environmental responsibility in businesses.
This is achieved through a range of techniques, from nudges to corporate transparency
measures (24).

Since the establishment of the inaugural Behavioural Insights Unit in 2010 within the United
Kingdom Cabinet Office, numerous BI teams have emerged globally. While they differ in
their missions, models, and methodologies, they all share a common goal – to deepen our
comprehension of 'what motivates people' and to apply this knowledge to improve policy
and society.

Globally, behavioural public policy bodies has been on the rise. Since 2018, the number of
bodies worldwide has more than tripled, from 201 to 631 by May 2024. This reflects a growing
global interest in behavioural approaches (7, 33).

Figure 6: Distribution of behavioral public policy bodies worldwide

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