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NA TIONAL BL UEP RINT F OR BEHA V IOURAL INSIGHTS IN HEALTH
MAINS TREAMING BEHA V IOURAL SCIENCE F OR BET TER HEALTH

THE DEVELOPMENT OF NBBI

From consultation to co-creation:
Building the Blueprint through a multistakeholder effort

Quarter 1, 2024: Development of the NBBI emerged following a situational analysis of
current BI practices, challenges and opportunities within the Malaysian health system
initiated after the establishment of the Behavioural Insights Unit within MOH since 2022. In
parallel with the initiation of the development of the NBBI, In parallel with the initiation of
the development of the NBBI, a survey among the Ministry of Health Malaysia's workforce
was conducted across its departments using an adapted and translated version of the
WHO Workforce Survey Tool of the Use of Behavioural Science in Organizations (2023).
Collectively, findings highlighted the key challenges in applying behavioural science
including the need for BI guidelines or modules in health, capacity-building initiatives,
and expert advice.

Quarter 2, 2024: MOH initiated a collaborative effort with WHO Country Office for Malaysia,
Brunei Darussalam and Singapore to conceptualise and develop the NBBI. A rapid global
desk review of BI guiding/strategy documents from countries around the world and a
desk review of existing policies, programs, and initiatives related to BI across various
agencies and stakeholders in Malaysia was conducted. These reviews aimed to identify
best practices, contextualise BI approaches, and pinpoint gaps and opportunities for local
implementation. This effort was further reinforced through stakeholder engagements
involving representatives from various MOH divisions and government agencies.

Quarter 3, 2024: A critical milestone in developing the NBBI was the Town Hall and Consultative
Workshop held on 5th and 6th August 2024 in Putrajaya. These sessions brought together
more than 100 representatives from diverse sectors, including government ministries,
United Nations agencies, universities, corporations, and non-governmental organisations.
The objective of these sessions was to refine the six priority areas of the NBBI and secure
commitments to accelerate efforts aimed at strengthening the behavioural insights
approach in health. Using a participatory approach, the consultative workshop was
structured around the six key priority areas to ensure comprehensive coverage of the NBBI.
This approach facilitated in-depth attention, incorporating diverse perspectives to
enrich both the deliberations and outcomes. The insights gathered from this collaborative
effort have been instrumental in shaping a comprehensive framework, where each priority
area synergistically contributes to achieving the NBBI’s objectives.

Quarter 4, 2024: The insights gathered during the Town Hall and Consultative Workshop
were utilised to refine the draft NBBI, ensuring it aligns with the collective vision and strategic
priorities identified by stakeholders. Bilateral consultations were held with key partners
and stakeholders to secure commitments for collaborative action and ensure alignment
of efforts across sectors.

2025: Building on the momentum of 2024, additional bilateral consultations, engagement
sessions and town halls were held to finalise the NBBI and prepare for its implementation.
These efforts culminated in the official launch ceremony of the NBBI.

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