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The Behavioural Insights Unit, Ministry of Health Malaysia is honoured to present the
National Blueprint for Behavioural Insights in Health. This document reflects our
commitment to advancing health outcomes through the integration of evidence-based
behavioural science.
We extend our gratitude to all stakeholders and partners who contributed to this effort.
Together, let us harness the power of behavioural insights to create a healthier future for all.
The Behavioural Insights Unit
Institute for Health Behavioural Research
National Institutes of Health (NIH)
Ministry of Health Malaysia
