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NA TIONAL BL UEP RINT F OR BEHA V IOURAL INSIGHTS IN HEALTH
MAINS TREAMING BEHA V IOURAL SCIENCE F OR BET TER HEALTH

AT A GLANCE:
THE NATIONAL BLUEPRINT FOR BEHAVIOURAL
INSIGHTS IN HEALTH

VISION

To establish Malaysia as an international leader in integrating behavioural science
into the planning, design, and evaluation of health initiatives for a better health
ecosystem - driving impactful and equitable health outcomes.
MISSION

To use the insights from behavioural science to enhance health policies and
practices in Malaysia, resulting in improved health outcomes, efficiencies, equity,
and optimised public well-being through shared ownership by the whole of society.

HEALTH AREAS

Clinical and Disease Health Service
Preventive Health
Management Delivery

PRIORITY STRATEGIC ACTION
AREA

Reviewing existing
Policies & national health Reviewing existing Develop toolkit for
Practices health programs practical guidance
policies

Conduct expert Integrate BI module
Capacity Develop and deliver seminars/ webinars/ into existing
Building training packages
CME curricula platforms
Conduct research for behavioural mapping,
Research & Define key research
Interventions priority areas behavioural diagnosis, and behaviourally-
informed interventions

Monitoring, Leverage on Establish respository
Evaluation & Develop system innovative methods for health behavioural
for MEL
Learning (MEL) for MEL data & learnings

Provide Broaden engagement
Consultation & consultancy Establish a registry with key stakeholders
Advisory of BI experts
services and the public

Collaboration & Build foundational Facilitate knowledge Facilitate
Advocacy engagements exchange collaborations

Establish a Drive sustainable
community of funding and
practice resources

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