Page 72 - Buku_Utama_ANMS_21122021_compressed

The Convergence

A s h e a l t h c h a l l e n g e s b e c a m e m o r e c o m p l e x , a s t r a t e g i c i n t e g r a t i o n
As health challenges became more complex, a strategic integration
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t took place. The Institute of Health Promotion (IHP) merged with the
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H e a l t h E d u c a t i o n D i v i s i o n , b r i n g i n g t o g e t h e r b e h a v i o u r a l r e s e a r c h a n d
Health Education Division, bringing together behavioural research and
health communication. This convergence created a unified approach,
h e a l t h c o m m u n i c a t i o n . T h i s c o n v e r g e n c e c r e a t e d a u n i f i e d a p p r o a c h ,
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where evidence and insight inform messaging and outreach, aligning
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t the science of behaviour with the practice of communication. .
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