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P. 71

The Rise of

                    Behavioural


                    Understanding



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                                                 h
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                       h
                    Behavioural  research  in  health  began  to
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                               e

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                    take  shape  in  1987  under  the  Institute  for

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                                                            t
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                            a
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                                       8
                           h
                       e
                    Medical  Research  (IMR),  where  early  work
                    M e d i c a l    R e s e a r c h    ( I M R ) ,   w h e r e    e a r l y    w o r k
                                               a
                                          u
                                         o
                     o
                                           r

                                              l
                                            a
                                                            a
                                                             s

                    focused on behavioural and social aspects
                                                              p
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                    of health  This led to the formation of the
                    o f   h e a l t h     T h i s   l e d   t o   t h e   f o r m a t i o n   o f   t h e
                        i
                        t
                                                        I
                                                  i
                                                       (
                                 H
                                                    n
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                    Institute  of  Health  Promotion  (IHP),  which

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                                                        H
                                                            ,

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                    w a s   o f f i c i a l l y   e s t a b l i s h e d   a s   a n   i n d e p e n d e n t
                    was officially established as an independent
                                      9
                                                                a
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                           e
                    n
                                                             h
                                              recognising
                                                               e
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                    institute     in  in   1 1999,     r e c o g n i s i n g    health
                                                                  t
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                      o
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                    p

                    promotion as a scientific discipline
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