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Upstreaming Behavioural Insights

Behavioural insights are being integrated into health literacy policy, ensuring that strategies are designed with a deeper
B e h a v i o u r a l i n s i g h t s a r e b e i n g i n t e g r a t e d i n t o h e a l t h l i t e r a c y p o l i c y , e n s u r i n g t h a t s t r a t e g i e s a r e d e s i g n e d w i t h a d e e p e r
understanding of how people think, decide, and act.
u n d e r s t a n d i n g o f h o w p e o p l e t h i n k , d e c i d e , a n d a c t .