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THE FORMATION

BEHAVIOURAL INSIGHTS UNIT

From a small beginning came a bold vision. Established in 2022, the unit set out to embed
F r o m a s m a l l b e g i n n i n g c a m e a b o l d v i s i o n . E s t a b l i s h e d i n 2 0 2 2 , t h e u n i t s e t o u t t o e m b e d
behavioural thinking into the fabric of Malaysia’s health system, supporting how policies and
b e h a v i o u r a l t h i n k i n g i n t o t h e f a b r i c o f M a l a y s i a ’ s h e a l t h s y s t e m , s u p p o r t i n g h o w p o l i c i e s a n d
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programmes connect with people. .
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